FAQs
What is Keller Williams Realty Cares?
KW Cares is a tax exempt 501(c)(3) public charity created to support Keller Williams Realty associates and their families in times of extreme hardship as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help.
This charity is the heart of the Keller Williams Realty culture in action – finding and serving the higher purpose of business through charitable giving in the communities where our agents live and work.
KW Cares was the brainchild of the agents of Keller Williams Realty and Mo Anderson, Vice Chair of Keller Williams Realty International, who took this dream and brought it to fruition. Today it is supported by all KW associates.
KW Cares continues to support extraordinary personal challenges of Keller Williams associates and their families. The charity continues to be committed to supporting associates in need during times of regional, national, and personal crisis.
What is an "extraordinary challenge " ?
An extraordinary need challenge is an unforeseen and/or unpredictable emergency that is not of a recurring nature.
Who may apply for a KW Cares grant?
Associates of Keller Williams Realty and Keller Williams Realty International and their immediate families may apply for a grant. See the page "How to Apply for a Grant" for more specific information.
What can I do if someone I know needs assistance from KW Cares?
If you or someone else in your market center needs emergency assistance, please review the criteria and process on the page "Grant Guidelines"
Who controls and manages KW Cares?
The Board of Directors is comprised of Keller Williams Realty leaders from across North America and determines policy, oversees and guides the mission of KW Cares, and makes grant awards.
Who is responsible for controlling and managing local needs programs and KW Cares fundraising activities on a local level?
Each market center should have a committee dedicated to supporting local needs and fundraising activities for Keller Williams Realty Cares, and a KW Cares representative who serves as the primary point of contact between KW Cares and the market center.
To report the name and contact information for your market center, please email kwcares@kw.com.
How can a market center help?
Market centers can accept the KW Cares challenge to raise $30,000 annually for charitable giving, sending $3,000 to KW Cares for the KW Cares general fund. The remaining $27,000 is for charitable giving in the local community to help individuals in need or to be donated to a local charity(ies). Please see "Get Started With KW Cares?"
What counts toward my market center's goal?
All monies raised for charity by a market center count. Proceeds from donations and fundraisers that are sent to KW Cares in Austin, funds raised to benefit a local charity or are used to assist an associate in need in your market center, all count.
Does KW Cares keep track of each market center's progress toward its goal?
KW Cares tracks the donations that come into its bank account in Austin. Market Center and Region donations are reflected on the KWRI Intranet . Fundraising proceeds for a market center's local fund or for a charity are not tracked by KW Cares. Each market center should track its progress toward its own goal.How can donations be made to KW Cares?
Donations can be made through Greensheets, through direct donations, through donations of stock, and by credit card through the KW Cares Website www.kwcares.com.
Are my donations tax-deductible?
Donations to KW Cares are tax-deductible, to the extent that the law allows. Monetary donations are generally 100% deductible.
Goods that are donated for the approved KW Cares fundraisers may be tax-deductible. KW Cares will acknowledge that an item was donated, but does not validate the value of the item.
Are donations that stay in my market center's local fund tax deductible?
Donations that are earmarked specifically for a 501(c)(3) charity, whether it is KW Cares or another registered charity, are deductible. Gifts from the market center to individuals are not tax deductible. We recommend that market centers hold the funds for these two different purposes separately so donors can be informed if their donations are tax deductible or not tax deductible.
Can the KW Cares Federal Tax ID number be used for local fundraisers not approved by KW Cares?
No, not ever. This Federal Tax I.D. number belongs to the charity only.
Can a market center issue a receipt for tax purposes?
No, not ever. Only registered 501(c)(3) charities may issue receipts for tax purposes.
Where can I obtain the logo?
The logo is not available for public use because it belongs to the charity and cannot be shared for purposes of fundraising without the express written permission of KW Cares. This is to protect the charitable standing of the organization with the IRS. To ensure that the name or image is never used to market KW business, we strictly limit use of the logo to activities and events we have authorized. Please contact KW Cares at www.kwcares.com
for permission to use the logo in conjunction with an approved fundraiser, or submit the Fundraiser Agreement form.
For additional questions, please e-mail kwcares@kw.com .