Mission Statement | Keller Williams Realty

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Careers Worth Having, Businesses Worth Owning and Lives Worth Living

Created as a grand experiment, based on Gary Keller’s conviction that if the company focused its resources on building its agents, the agents in turn would build the company beyond all expectations, Keller Williams Realty has reshaped the North American real estate industry landscape.

Today, Keller Williams Realty stands as the largest real estate franchise company in North America, with more than 90,000 associates and nearly 700 market centers around the world.

Careers Worth Having

Gary Keller notes on the cover of The Millionaire Real Estate Agent, his best-selling guide to success without limits in real estate: “It’s not about the money. It’s about being the best you can be!" Having studied the systems used by thousands of the highest producing agents in North America, Keller Williams has created the model for what it takes to succeed in real estate and reinforces its winning models through training, coaching, educational events and a best-selling series of publications.

Businesses Worth Owning

The Keller Williams perspective is that real estate is a local business driven by individual associates and their presence within their communities. It’s a perspective that stems from Gary Keller’s deep conviction that the agent, not the company is the brand, and that the company’s primary role is to help agents to build their own brand and grow their own businesses – beyond simply selling real estate.  

To learn more about our company’s brand philosophy, download your copy of Does Brand  Matter to the Real Estate Consumer?, a white paper from Keller Williams Realty.

Lives Worth Living

Great riches only matter to the extent that they fund a great life with great meaning. Keller Williams Realty is defined by a culture of agents who care deeply about each other and are committed to having a positive impact on their clients and their communities. Indeed, the focus of Quantum Leap, Gary Keller’s signature training class is on discovering and achieving one’s life mission. Keller Williams Realty is a company that changes lives.

The Proof is in the Numbers

As the only major real estate franchise company in the North America to experience
positive growth in 2009, Keller Williams Realty’s time-tested models and systems establish a framework for profitability in any market. There’s a reason why Entrepreneur magazine recently ranked Keller Williams Realty as the No. 1 real estate franchise, and why we were the only major real estate franchise company to report an increase in both the number of associates and the number of sides for both the 2009 REAL Trends 500 and the RISMedia Power Broker Reports. Contact a regional director to learn more about franchise opportunities.

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