The chairman of the board of Keller Williams Realty promotes a belief structure that is summed up in the acronym "WI4C2TS."
The code stands for Win-win or no deal; Integrity, do the right thing; Customers/clients come first; Commitment in all things; Communication, seek first to understand; Creativity, ideas before results; Teamwork, together every one achieves more; Trust, begins with honesty, and Success, results through people.

Here is a look at the man who developed that formula:

Job description:
Chairman of the board of Keller Williams Realty International.

Most important business goals accomplished recently:
$16 million in profit share paid to-date to participating associates. Surpassed 200 offices and 12,000 sales associates.

Biggest recurring business problem or headache:
New owners internalizing and implementing the Keller Williams Realty business model.

Biggest misperception other people have about your company:
Non-Keller Williams people don't understand the difference between profit share and a pyramid company.

Most important trend in the real estate industry today:
The disenfranchising of the real estate agent.

Suppose you had a magic wand that could change anything you wanted about the real estate. What you would change?
Nothing.

Best business decision you ever made:
Hiring Mo Anderson, our president and CEO, to run the day-to-day business, giving me the freedom to envision and evaluate new opportunities, continue to develop trend-setting training programs and work with the key people in our company.

Worst business decision you ever made:
Selling a region to the wrong owner for our business model.

Most important ethical consideration in business decisions:
Choosing the right business partners as owners and developers of our business model.

Education:
Bachelor's degree in business administration in marketing with a specialization in real estate/insurance from Baylor University. Graduated in 1979.

First real job:
Mowing lawns at age 14.

What you always wanted to be when you grew up:
A rock star.

Favorite movie:
"Groundhog Day"--Bill Murray had to keep repeating the same day until he learned his lessons.

Favorite Web site:
Amazon.com

Hobbies/interests:
Doing anything that involves my wife and son. Reading, movies, traveling, antiques and art browsing. Golf with my son and playing the guitar.

If you could drop everything for one week, what would you do?
Music tour with Eric Clapton.

What is the best $1 investment?
A used book with great ideas, two diet Cokes with a dear friend, a long-distance call to a business partner or client.

Who is your hero?
Warren Buffet

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