It looks like a jumbo license plate and it can be found just about everywhere Gary Keller goes. Just ask for his business card, and you'll see it again. The chairman of the board of Keller Williams Realty promotes a belief structure that is summed up in the acronym "WI4C2TS."

The code stands for Win-win or no deal; Integrity, do the right thing; Customers/clients come first; Commitment in all things; Communication, seek first to understand; Creativity, ideas before results; Teamwork, together every one achieves more; Trust, begins with honesty, and Success, results through people.

Real estate agents appear to be getting the message--more than 15,000 will be in the Keller Williams Realty fold this year. The company started with a single office in Austin, Texas, in 1983 and has grown to more than 200 U.S. offices and locations in three Canadian provinces.

"Keller Williams appears to be on the same growth path that RE/MAX, the world's largest real estate company, was on at a similar point in its history," said Keller. "We believe we have found the essential formula for success in the real estate industry."

Here's a look at the man who developed that formula:

Job description: Chairman of the board of Keller Williams Realty International.

Most important business goals accomplished recently: $16 million in profit share paid to-date to participating associates. Surpassed 200 offices and 12,000 sales associates.

Biggest recurring business problem or headache: New owners internalizing and implementing the Keller Williams Realty business model.

Biggest misperception other people have about your company: Non-Keller Williams people don't understand the difference between profit share and a pyramid company.

Most important trend in the real estate industry today: The disenfranchising of the real estate agent.

Suppose you had a magic wand that could change anything you wanted about the real estate. What you would change? Nothing.

Best business decision you ever made: Hiring Mo Anderson, our president and CEO, to run the day-to-day business, giving me the freedom to envision and evaluate new opportunities, continue to develop trend-setting training programs and work with the key people in our company.

Worst business decision you ever made: Selling a region to the wrong owner for our business model.

Most important ethical consideration in business decisions: Choosing the right business partners as owners and developers of our business model.

Education: Bachelor's degree in business administration in marketing with a specialization in real estate/insurance from Baylor University. Graduated in 1979.