Keller Williams® Realty, America's eighth largest residential real estate firm with over 12,000 agents coast to coast, today elevated its agents to the status of corporate executives via the deployment of the WebMORE system. WebMORE (Web-based Management Of Real Estate), a new Intranet solution, combines personalized sales data, listing data, and goal management into a powerful reporting and analysis tool that will greatly enhance the ability of Keller Williams agents to set and achieve specific success objectives.

Implemented with the help of the Athens Group, an Austin TX consulting firm (www.athensgroup.com), WebMORE takes Keller Williams' 'partnershipping' philosophy to a new level by providing agents with an enterprise-class software solution. WebMORE puts information in front of agents that might otherwise be kept confidential by other realty companies. "The 'open book' aspect of WebMORE is one more demonstration of our willingness to empower our agents," said Gary Keller, chairman of Keller Williams Realty International. "We believe every agent to be a Market Center. As such, each agent should be able to run his or her individual business with same tools we provide to our franchisees and regional directors. This belief served as the basis for WebMORE's system design."

WebMORE uses the latest database, reporting, and web systems technologies to provide Keller Williams agents with the quality of information typically available to Fortune 500 executives. Agents can view "goal versus actual" performance, compare current sales versus historical data, and track profit sharing growth, all via a browser-based web interface. What's more, franchisees, regional directors, and headquarters executives can now view consolidated data for individuals or regions through WebMORE, drilling down through numbers to perform high-level analysis as desired.

Based upon the business practices taught by the company's world-class training arm, Keller Williams University, WebMORE elevates Keller Williams' practices by enabling its agents to turn raw data into razor sharp, actionable reports. The solution directly coordinates with the Keller Williams University curriculum as well as consulting activity provided by KW team leaders, addressing the needs of mega-agents and novices alike.

"WebMORE not only gives Keller Williams agents a valuable tool, but also it eliminates reams of paper from our system-wide monthly reporting process," noted Dave Jenks, VP Research & Development for Keller Williams. "We believe this new Intranet will provide the company both a cost savings and a real boost to revenue through greater information sharing and timely analysis. As they say, 'Knowledge is Power'. That, we believe, will be the legacy of WebMORE."

Smooth Implementation
Adding to the positive momentum of WebMORE is the smooth design and implementation of the technology itself. "Athens Group has, in a shorter time than anyone anticipated, learned and understood our business model at a deep and effective level," said Mo Anderson, president and CEO of Keller Williams. "This ability has allowed the Athens Group to bring clarity to our operations and to get us quickly on track. Athens Group is providing us with a competitive advantage in our marketplace that we would not have been able to develop by ourselves."

About Keller Williams Realty: Founded in 1983, Keller Williams Realty International (KWRI) is an international real estate company with 200 offices located across North America. Currently the eighth largest U.S. residential real estate firm in North America, Keller Williams began franchising its offices in 1991. The company has succeeded by treating its 12,000-plus franchisees and associates as partners, and shares its knowledge, policy control, and company profits on a system-wide basis. KWRI's agents are distinguished by their level of professional education, their full-time commitment to real estate sales, and their level of business success. For more information, visit Keller Williams Realty online at www.kw.com.

About the Athens Group: Athens Group is an Austin-based, employee-owned consulting firm helping clients achieve business results through the practical application of technology strategy and software solutions. Founded in June 1998, the company has 46 employees and a diverse client list that includes corporations such as Agilent, DuPont Photomasks and Dell, as well as start-up and mid-growth companies.

Contact: Steve Simon
Company: S&S Public Relations, Inc.
Phone: 847-955-0700, ext. 237
Email: steve@sspr.com

Click here to download the PDF