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A national real-estate
company sold a Northeast El Paso home -- and has deals pending
on two others in town -- as the result of a novel Internet
auction conducted April 20 to 23.
"I think we got off to a rip-roaring start," said Toni Stewart,
vice president of marketing with the Austin real estate
company Keller Williams.
The auction of six El Paso homes was conducted on homesbyauction.com,
a Web site sponsored by Keller Williams. They ranged from
pricey West Side luxury homes to more-modest models in the
Northeast and on the East Side.
Altogether, the homes received 55 bids. The only one that
sold in the auction was a house at 3401 Nations, Stewart
said.
None of the others attracted bids in excess of the "reserve
price," the minimum price the seller was willing to accept.
That hasn't prevented buyers and sellers from further talk.
"We have two buyers
who are definitely interested, changing their bids and working
on contracts right now," Stewart said.
Local agents Danny Pivarnick and Steve Hicks of Keller Williams
are preparing for a second auction in mid-May.
"Once we get buyers educated to the process, we should do
a lot better," Hicks said.
The El Paso auction was Keller Williams' first since test-marketing
the system about a month ago in Denton, Texas, Stewart said.
There, the company sold eight houses by Internet auction.
"We're now prepared to take the Internet auctions into 40
to 60 U.S. markets. I think our next ones will be in Pennsylvania,"
she said.
Although there is
no charge to buyer or seller associated with the auction,
it is controlled so that not just anyone with a PC can submit
a bid. A home buyer must make bid through a real-estate
agent who is registered with the Web site.
In fact, real-estate agents play a big role in the process.
The seller must rely on a Realtor to list the home on the
auction site. The seller must also consult with the agent
to set aside time when prospective buyers can inspect the
house.
Of the 15 El Paso Realtors registered to do business on
the site, nine are with the local Keller Williams office.
Patricia Robles of Los Robles Realtors is one of the outside
agents registered on the site, but she did not participate
in last week's auction.
"I had a call from a client who was interested in the home
(at 6640 Grand Ridge) for his sister. He saw an ad in the
newspaper and asked that I investigate," Robles said.
Robles registered with the site but did not enter the auction
because the house was too small for her clients' needs.
Robles is not convinced Internet sales are the wave of real-
estate's future.
"From everything
I read, Internet sales are relatively few. Everyone might
look at the Internet to explore the options. But the majority
of sales are still basically the result of hard work on
the part of seller, buyer and Realtors," she said.
Information on homesbyauction.com. however, claims the auction
is a valuable tool because it simplifies the negotiation
process for both buyer and seller.
"The traditional real-estate transaction lends itself to
high emotion. After all, this is a large financial investment
for both seller and buyer. It's understandable that each
party can bring its fears and apprehensions to the negotiating
table," according to the Web site.
"The homesbyauction.com process limits anxiety by simplifying
negotiations. In a traditional home sales, you would review
an offer on your home, submit a counter-offer to the buyers
and go through subsequent negotiations. After you have agreed
on the terms of the contract, then you have the property
inspected. The results of the inspection might send you
and your buyer right back to the negotiating table.
"homesbyauction.com encourages sellers to complete inspections
and other processes prior to the auction. As such, prospective
buyers have access to copies of inspections, documentation
of repairs already completed and other information to help
them decide how comfortable they are with purchasing the
home.
"This makes for more fact-based negotiation instead of an
emotional scene and will put buyers in a better position
to make an educated and therefore solid offer."
The Web site urges
buyers and their Realtors to monitor the online auction
until it ends.
"You will be notified by e-mail if a bid is submitted which
replaces your bid as a high bid," the instructions say.
Joe Ramos, whose house at 1629 Charles has been on the market
about a year, hopes the Internet auction will attract more
attention to it. It will be in the lot being offered in
the next El Paso auction in mid-May.
"I think it will increase exposure, because the auction
is a new thing. A lot of people will talk about it and get
into it," Ramos said.
Ramos likes that auction is controlled by real-estate agents
and that buyers must be pre-qualified for mortgages before
submitting bids.
"It's not just anyone who can get in there and mess around
with the bids. It has to be someone who's serious about
buying a home."
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