Keller's model for industry is based on selling dreams

Austin American-Statesman, October 3, 2004

Gary Keller founded his Austin real estate company selling the American dream of homeownership.

He grew Keller Williams Realty International into one of the nation's largest real estate empires by selling his agents on another dream: thinking big, aiming high, acting bold, living large.

For a copy of the complete text of this article, please contact Ellen Marks at emarks@kw.com.