eEdge Content Manager
Keller Williams Realty International
What you’ll be called: eEDGE CONTENT MANAGER
Where you’ll work: MARKETING AND COMMUNICATIONS DEPARTMENT
Who’s the boss: ANNIE SWITT, ASSOCIATE DIRECTOR
Who are we?
Keller Williams Realty Inc. is the second largest real estate company in North America. Founded in 1983, we pride ourselves on a unique, agent-centric culture emphasizing a profit sharing system which rewards our associates as stakeholders and partners. Keller Williams Realty International (KWRI), is the company’s corporate headquarters located in Austin, Texas. Here, through a focus on cutting edge technology, education, and products and services, we support our agents and associates to create careers worth having, lives worth living, and businesses worth owning. In this way we fulfill our vision to be the real estate company of choice.
Who are we looking for?
KWRI thrives within a creative and collaborative culture, where being at the forefront of real estate is our primary goal. As an employee at KWRI, you will have the opportunity to work within a global organization that is growing at the speed of light. We’re looking for adaptable, flexible, and creative people who want to be a part of a dynamic environment and make an impact on the future of real estate.
The KW Marketing and Communications department is looking for a fast-paced, independent thinker who prefers a challenging environment and has a proven track record for success while providing our Keller Williams Realty associates and office leadership teams with the best-in-class marketing materials. We are looking for a person that is self-motivated and loves an environment that allows you to create your own growth path
Essential Duties and Responsibilities:
· Conduct benchmarking research, incorporating recommendations into development marketing offering:
a. Systematically gather best-in-industry samples for consumer facing and recruiting efforts.
b. Conduct interviews with top agents and office leadership.
c. Consistently research best practices in email and direct mail marketing.
d. Determine greatest needs, encouraging highest potential usage of materials.
e. Co-host focus groups at major events.
· Drive the concept development, creation and implementation of marketing campaigns/materials:
a. Develop content calendar.
b. Create campaign concepts and associated copy.
c. Develop creative briefs for use in communicating design needs to graphic design team and/or additional writing resources.
d. Solicit feedback on campaign concept, copy and design from internal and external review boards, refining content as needed.
e. Create and maintain working relationship with internal content developers, including video and research teams.
· Ensure effectiveness of campaigns through ongoing testing and review of usage analytics.
a. Monitor tracking of campaign usage and associated results.
b. Create relationships with agents, allowing for creation of individual usage case studies.
c. Incorporate results into future and/or existing materials.