TOP STORY: Page through SHIFT!

Exclusive first excerpt of SHIFT: How Top Agents Tackle Tough Times

The real estate industry is at a crossroads and Keller Williams Realty is rapidly gaining ground. SHIFT, the latest in the best-selling Millionaire Real Estate Series, ensures that Keller Williams associates have the tools and know how to succeed today's market.

Click here for an exclusive sneak peek at the book's introduction where Gary Keller lays out the history behind the writing of SHIFT and the story of how he successfully built his business during real estate shifts.

Pre-sales are open! Click here to order your copies

and save 45 percent off the cover price.

return to headlines


Not done celebrating?

Ticket Prices:
General Admission
$100
Dinner Ticket
$35
 

Although July 4th and Canada Day are over, you can keep the holiday spirit alive by purchasing your tickets to the Operation Heart to Heart 2 celebration, benefiting KW Cares and One World. 

Classic rock band AMERICA, will kick off Mega Camp on Sunday, August 24. Dinner is at 5 p.m. and the music starts at 7 p.m.

As concert tickets are being offered at cost, please be sure to make a tax-deductible donation to KW Cares and One World during your ticket purchase.

Your support of KW Cares makes a difference!

Donate today by calling 512.439.8626.

return to headlines


Track your numbers the MREA way

Free Download: Updated MREA Chart of Accounts

The Millionaire Real Estate Agent (MREA) Chart of Accounts has been updated to help you track your business expenses.

Based on MREA models, the Chart of Accounts can be utilized by new agents as well as a Mega Agent teams. With the focus on only the most important monthly tracking items, you can track (Income, Cost of Sales, Expenses, and Profit) and move into more detail as your business progresses.

    

Click here to access the updated MREA Chart of Accounts
and other free downloads.

return to headlines


Want a look inside Mega Camp 2008?

With thousands of agents, industry-leading speakers and business-changing tactics, Mega Camp 2008, is this summer's biggest event.

Join MAPS Vice President Dianna Kokoszka on a free coaching call (listed below) as she talks about the unfair advantage that all Mega Camp attendees will gain over their competition and the market.

Mega Camp

Mon., July 16

10 a.m.- 11 a.m. CDT

Dianna Kokoszka Register Now!

Each of these sessions is a $49 value, but MAPS is offering

them to you for free!

Click here to see our entire free call schedule.

 

You can save money by taking advantage of the Keller Williams hotel block, early registration and Masterminds combo deals.*

Register for both events now!

*Registration deals end on Aug. 4

return to headlines


Financing Solutions with David Reed

Points:To pay or not to pay

Visit Reed's Website

Numerous closing costs come with any mortgage. There’s a fee for an appraisal and a fee for a credit report… and the lender has its fees, too. And don’t forget about the attorney fee, title insurance and escrow charges. Closing costs can vary from state to state and province to province, but you really don’t have much choice of whether you want a survey or if title insurance is right for you. There will be a variety of services performed and records searched by different companies, and none of these come free of charge.

But there is one closing cost that you can control: discount points or, more simply, points.

Author of:
An Agent's Guide to Financing Solutions
Mortgages 101
Mortgage Confidential

A discount point reduces the interest rate on your mortgage. One point is equal to 1 percent of your loan amount, so on a $200,000 loan one point equals $2,000.

Why do some lenders charge points? In reality, all lenders pretty much have the same rates; it’s just that sometimes a lender will advertise a rate with a point or a rate without a point. But the decision to pay a point is yours alone.

A point will typically reduce your interest rate by a quarter of a percent on a 30-year mortgage. If your lender offers a 6.5 percent rate with no points, then you may also get 6.25 percent with one point. So how do you decide?

It’s simple. Just take the difference in monthly savings gained with the lower rate and divide that into the point. The result equals how many months it will take to “recover” the amount

you paid in points. Let’s look at an example.

A 30-year fixed-rate mortgage of $200,000 at a 6.5 percent interest rate would mean a monthly principal and interest payment of $1,264.14. By paying an additional $2,000 in the

form of a point, your rate would drop to 6.25 percent and the resulting payment would drop to $1,231.43; saving you $32.71 each month. When you divide that $32.71 monthly savings into $2,000 you get 61.14, or about 61 months. Your recovery

period is slightly over five years. That’s a little long in my opinion and I’ve never been a big fan of paying points. Instead, I’d encourage you to take that same amount and pay down your principal.

Remember: The quarter percent difference in interest rates when paying a point is an imprecise, general mortgage rule of thumb. Whichever rate you get, be sure to divide the savings into the points paid to see how long it will take to recoup the difference.

return to headlines


Looking for signs in all the wrong places?

The SI Guide answers all of your signage questions

At Keller Williams Realty, there is no more important brand than yours!

When you or your team are in the process of creating any new marketing pieces, please ensure that you visit the SI Guide under the "Marketing/Vendor" tab on the KW Intranet before spending any money. For your protection and the protection of our trademark, please ensure that your design meets official Keller Williams Realty specifications in terms of sizes, colors and logos.

We're here to help: Email marketing@kw.com with any questions.

return to headlines


Market Center Leadership Corner

Let the authors answer your SHIFT questions

On August 28, Millionaire Systems Team Leader Holly Perry, will host a very special unplugged event at Mega Camp for MREA subscriber where she will discuss how you can use SHIFT: How Top Real Estate Agents Tackle Tough Times to help grow your market center and gain market dominance.

During this exclusive session, subscribers will also have the opportunity to have questions answered by the book's co-authors, Dave Jenks and Jay Papasan!

This exclusive session is only open to MREA subscribers.

Not a subscriber? Click here to start.

return to headlines


Comments or questions for THIS WEEK@kw? We want to hear from you!

Contact us at marketing@kw.com.