TOP STORY: Announcing SHIFT: How Top Real Estate Agents Tackle Tough Times
Gary Keller's new tactical guide for success in a shifted market
Exclusive pre-sales begin Wed., June 25
SHIFTS happen! The question is, what are you going to do about it? When markets shift, your strategies have to shift along with them. Those who change their thinking, focus, and actions, are the ones who get results — and get ahead of the competition.
Gary Keller, co-founder and chairman of Keller Williams Realty has emphasized for the past several months that the current market conditions represent a huge opportunity for Keller Williams agents. Speaking from experience, he’s pointed out that the tactics that jump-start a real estate business during tough times will power it forward with significant gains in market share when the real estate industry rebounds.
SHIFT: How Top Real Estate Agents Tackle Tough Times comes from the writing team that brought you The Millionaire Real Estate Agent and The Millionaire Real Estate Investor. Slated for release at Mega Camp on Aug. 25, 2008, SHIFT explores proven strategies for achieving success in any real estate market.
Click here or visit www.millionairesystems.com/shift
to pre-order your copy on Wed., June 25
and
SAVE 45 percent on the cover price!
Cultural Icons now on the Intranet
At Keller Williams Realty, we put a great deal of time and effort into cultivating and sustaining a culture in which associates can build successful careers without shortchanging their lives.
Each year at the Keller Williams Realty Cultural Summit, new Cultural Icons are named. These individuals are the keepers of our culture, collecting and sharing the culture successes and stories happening in market centers every day.
Now you can access your area's Cultural Icons on the KW Intranet!
Whether you need help reinvigorating your market center's culture, ideas for cultural events or just cultural support, this informational page makes working with these icons easy. On this page, you'll also find more information about the Annual Cultural Summit.
You may view the page using these steps:
- Log on to the KW Intranet.
- Click the "Resources" tab at the top, left of the page.
- Click "Culture" on the left-side menu.
Mega-networking
Reserve a referral booth in the Mega Camp Exhibit Hall
For the first time ever at Mega Camp, a limited number of exhibit booths will be available to our associates so that you can boost your referral business.
Agents or market centers can purchase a 10 ft. x 10 ft. booth to display information about your market area, construction projects in your market place and more. These booths are specifically for referral purposes and no additional product or service can be sold.
Each 10 x 10 booth costs $1,000 and only 10 booths are available on a first-come, first-served basis! Booths can be shared among agents and market centers, but must be manned at all times during the Mega Camp Exhibit Hall hours.
Interested? Email referralbooths@kw.com.
Booths will be assigned on a first-come, first-served basis.
Get your tickets to America while you still can!
Half of the seats have already been sold
Purchase your tickets now for the Operation Heart to Heart 2 celebration with KW Cares and One World. The dinner and concert, featuring the band America, will take place on Aug. 24, the day before Mega Camp. Be sure to book your travel plans accordingly to attend this annual event.
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In years past, your ticket price included a generous donation to KW Cares and One World. This year, thanks to Operation Heart to Heart 2, your admission is offered at cost for $100.
Please consider generously supporting KW Cares and One World by adding a tax-deductible donation before you complete your ticket purchase.
Ticket Prices: |
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| General Admission | $100 | |
| Dinner Ticket | $35 | |
Financing Solutions with David Reed
Baseball Cards and Collectables as Closing Money
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Visit Reed's Website |
In the search for funds to close, there is an oft-overlooked source that could be right under your nose — or at least somewhere safely tucked away inside your closet. How about that 1952 Mickey Mantle rookie baseball card? Sound silly? It’s not. That baseball card has real value and can be readily sold to a collector.
But what if you did not want to part with your card or your prized PEZ collection? Could you access the equity in such items in order to buy a home? You bet you could. Be it an antique, a piece of artwork, car, collectable or any other asset.
| Author of: |
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| An Agent's Guide to Financing Solutions |
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| Mortgages 101 |
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| Mortgage Confidential |
The principle in such a transaction applies to any asset that
can be independently appraised by a third party. To make this work, you need to be careful in both documenting the value of the asset as well as documenting the funds received should you sell it. For example, let’s say you have a first edition autographed copy of In Cold Blood by Truman Capote that’s worth $2,000. You would first have the book appraised by an expert. Keeping
a copy of the appraisal, you could then sell the book and document the sale with a copy of the receipt and deposit the money into your bank account. Or, you could also borrow
against the value of the book.
Lenders will allow for a secured loan to be counted as legitimate funds available for closing, as long as the terms on the loan are figured into your debt ratios. That way you won’t have to part with your beloved 1952 Mickey Mantle rookie baseball card or your copy of the Capote book. You can borrow against these
— as long as you can find a lender willing to give you the loan. Collectables such as baseball cards, while valuable, are much less commonly used as assets than automobiles. But they can
be just as fruitful.
So, if the lender can independently obtain a legitimate value assessment of the asset that matches up with the appraisal, then you potentially have another tool to help you fund your home purchase.
Written by David Reed, author of Mortgages 101 and Mortgage Confidential. |
Let Chris Heller tell you how
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"In our current market, the business does not seek you out. Therefore, it takes more discipline, more effort and more focus to achieve your goals. Don’t fret, that does not mean more work." |
Chris Heller has perfected a system with discipline as its cornerstone. This system achieves exceptional results year after year, regardless of the market.
"Thriving in any market is no secret," he claims. And now, MAPS Institute is giving you an opportunity to tap into his winning strategies, through a special Fast Track Coaching program, "An Hour With Chris Heller the Home Seller," starting on July 8.
During his coaching calls, you will learn:
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Click here to register for this powerful program.
Register today for the latest free MAPS coaching calls
Mon., June 30 11 a.m.- 12 p.m. CST |
Michaelann Byerly | Register Now! | |
| Sales Simulator Webinar | Wed., July 2 11 a.m. - 12 p.m. CST |
Beth Torrence | Register Now! |
Click here to see our entire free call schedule.
Each of these sessions is a $49 value, but MAPS is offering
them to you for free!
Market Center Leadership Corner
SHIFT Unplugged with Holly Perry
Join Holly Perry at Mega Camp on August 28 for an exclusive Millionaire Real Estate Agent unplugged session where she will discuss Gary Keller's newest book, SHIFT: How Top Real Estate Agents Tackle Tough Times.
Perry, who is currently on her way around the country, teaching Recruiting by the Book, is the Team Leader of Millionaire Systems, a part of the Keller Williams University Master Faculty, a MAPS Coach and operating partner for the Denver West market center.
Please note: These exclusive sessions are only open to MREA subscribers. Not a subscriber? Click here!
Attention MCAs: Mo Anderson is on the line!
MCA cost-cutting call coming soon to Operation Heart to Heart 2 Website
The importance of the MCA's role in keeping market center costs to a minimum cannot be overstated. It was during last year’s Profit Camp calls that the creativity and resourcefulness that the Keller Williams MCAs use daily to watch the bottom line became clear.
To help you continue to keep costs low, the MCAngels have begun a series of interviews where top MCAs from around the country will present their methods and secrets for success. The first such call took place last Thursday as Keller Williams Vice Chairman of the Board Mo Anderson talked cost cutting with her market center’s MCA, Sharon Caldwell.
Don't worry if you were unable to join in on Thursday's call; this enlightening interview will be posted on the Operation Heart to Heart 2 Website for your listening (and learning) pleasure later this week.
Comments or questions for THIS WEEK@kw? We want to hear from you!
Contact us at marketing@kw.com.
