TOP STORY: 20 somethings make their mark
Five Keller Williams associates named to REALTOR® Magazine's 30 under 30
While real estate veterans may be able to draw on the past and recognize the current market correction as an inevitable and temporary shift, it takes a mega-dose of dedication and perseverance for the young and (relatively) inexperienced while continuing to make a name for themselves in today's market.
Keller Williams Realty is proud to boast five such associates. Paige Anderson, North Mississippi; Tony Brodie, Dallas Preston Road; Ben Kinney, Bellingham (Wash.); Adam Watkins, Hattiesburg (Miss.); and Jessica Ye, Cambridge/Summerville (Mass.) were selected as winners of REALTOR® Magazine's annual Top 30 Under 30. By having the knowledge and foresight to leverage technology while still learning from the experience of others, these five are the type of leaders who continue to keep Keller Williams Realty at the top.
| Paige Anderson | Tony Brodie | Ben Kinney | Adam Watkins | Jessica Ye |
Congratulations to all five Keller Williams winners, and keep up the good work!
Celebrate with KW Cares and One World
Operation Heart to Heart 2 brings you America on August 24 in a KW Cares and One World celebration. Click the player below to see live footage of the band playing "Ventura Highway," one of their biggest hits.
Click player for concert footage |
These tickets are brought to you at cost and go on sale on June 3. This year, we are leaving donation amounts up to you and contributions can be made when purchasing your ticket.
| Ticket Prices: | |
| General Admission | $100 |
| Dinner Ticket | $35 |
KW Cares recognizes the biggest donors so far this year
Donations to KW Cares help your peers and their families who experience unexpected hardship and difficulty. In 2007 alone,
KW Cares was able to provide substantial help to 58 Keller Williams associates who were victims of either fires, accidents or illnesses.
KW Cares would like to thank their top 2008 donors to date:
Top donating region: Southeast
Top donating market center: Austin Southwest
Whether you contribute $5, $25 or $100, your donation will make a difference.
If you are interested in donating a portion of your closing to KW Cares, please ask your MCA or contact KW Cares for more information on greensheet donations.
Keep your donations coming and help reach your market center’s $3,000 goal.
Get charged with Power Hour
More than 20 agents committed to join Katey Shinn, team leader at the Walnut Creek (Calif.) market center for weekly Power Hour sessions and a healthy dose of fun. “We have been tracking the dials, contacts, appointments and referrals to see how fast we can get listings sold while watching KW Connect videos, learning scripts, eating donuts, and challenging each other for the most phone calls. It’s been a blast!”
Click here to watch. |
So far, agents have made 26 appointments and more than 200 calls. Imagine what one hour, every day devoted to lead generation could do for your business; the Walnut Creek market center did it…so can you!
Don't forget to power up with MAPS each morning. New videos featuring tips, scripts and new tools are posted EVERY DAY!
Please submit your Power Hour success stories to marketing@kw.com.
Financing Solutions with David Reed
When $5,000 means almost $30,000
Visit Reed's Website |
In the current market, sellers are often encouraged to make some sort of contribution to help sell a property, such as paying a portion of the buyer’s closing costs. In fact, I’ll wager that this tactic is the most common. “Seller to pay $5,000 of buyer’s closing costs!” the listing reads. But how do you stand out if such seller contributions are common in your market?
One way for your listing to rise above the competition is to translate that same $5,000 into nearly $30,000 by permanently buying down the buyer’s interest rate. Here’s how it works:
On a 30-year fixed-rate mortgage, one discount point (which equals one percent of the loan amount) will typically reduce the interest rate on that mortgage by a quarter of a percent. Two points will reduce the rate by half a percent, and so on.
Say the loan amount is $250,000, one point equals $2,500 and two points equals $5,000. A 6 percent rate means a monthly principal and interest payment of $1,499 while 5.50 percent (that’s after buying it down two points) yields $1,419 payment, or an $80 per month savings. Not much at first glance compared to paying for $5,000 worth of closing costs is it? But, the interest on the life of that loan is very significant.
At 6 percent, the buyer pays $289,640 in interest over the life of the loan. However, a 5.50 percent loan results in interest charges of $260,840; a $29,000 difference! Now, the buyer gets a $29,000 interest credit from the seller instead of $5,000 in closing fees.
Suddenly that same $5,000 stands out amongst the crowd of seller contributions. “Seller to buy down $29,000 in interest payments for the buyer!” $29,000 to the buyer and no additional expense to the seller; talk about a win-win!
Work with the lender and your team leader to make sure that you are marketing the buy down accurately and according to your local board’s marketing standards.
Written by David Reed, author of Mortgage 101 and Mortgage Confidential. |
Agent Mountain keeps the business building strategies coming
Make sure to pay a visit to Gary Keller's Website, Agent Mountain and catch some of the great, insightful content that is designed to take your business to the next level.
| Now playing on Agent Mountain |
Click here to visit Agent Mountain for this and other great content
Mega strategies; mega savings
With industry leaders such as Gary Keller, Dave Jenks, Dave Therrien, Mary Tennant and Mark Willis, Mega Camp is the must attend event of the season. Register before August 4 and take advantage of the Mega Camp early registration deals.
Mega Camp, August 25-27, and Masterminds, August 26-28, are being held back-to-back, just across the street from one another. Click here to find out how you can save up to $100 on Mega Camp registration and up to $500 when you register for both Mega Camp and Masterminds.
Become the ProManage expert in your market center!
Upcoming Certified Promanage Instructor Training
By becoming a certified ProManage instructor, you will learn solid skills for building your business in today's market, using MREA habits and the Keller Williams of Version of Top Producer 8i.
In this three-day training workshop you will gain the knowledge and resources necessary to teach a Your Business is Your Database workshops to your peers.
This class is a revised version of the Certified ProManage Instructor Training class and focuses heavily on MREA habits and Top Producer 8i.
Register today for Certified Promanage Training: July 23 through July 25.
Get on the line with an icon (or two)
Register today for the latest free MAPS coaching calls.
Mon., June 9 2 p .m.- 3 p.m. CST |
Chris Heller | Register Now! | |
| Mastery Coaching | Weds., June 11 1 p.m. - 2 p.m. CST |
Tony DiCello | Register Now! |
Click here to see our entire free call schedule.
Each of these sessions is a $49 value, but MAPS is offering
them to you for free!
Market Center Leadership Corner
Save the Date!
Holly Perry unplugged
Mark August 28 on your calendar for an exclusive unplugged session with recruiter extraordinaire, Holly Perry, at Mega Camp in Austin.
Perry, who is currently on her way around the country, teaching Recruiting by the Book, is the Team Leader of Millionaire Systems, a part of the Keller Williams University Master Faculty, a MAPS Coach and operating partner for the Denver West market center.
Please note: These exclusive sessions are only open to MREA subscribers.
Not a subscriber? Click here!
Comments or questions for THIS WEEK@kw? We want to hear from you!
Contact us at marketing@kw.com.

