TOP STORY: KWU Breakthrough to Mastery Guides to Launch at Family Reunion
Tough times call for surefire solutions and deliberate action!
Based on Gary Keller’s insights, the new Breakthrough to Mastery Guides from KWU help you learn the skills you need to get results in your market. Designed for flexibility and immediate use, these guides are great to read on your own or to experience in the classroom.
Click here to read an excerpt from An Agent’s Guide to Gaining Mind Over Market!
At Family Reunion, each guide will be $15,
Buy 2, Get 1 Free!
Or, you can own all 11 for $100.
An Agent’s Guide to Gaining Mind Over Market
Get realistic about your market and optimistic about your opportunities. Adopt the mindset necessary to power through a shifting market.
- Discover the difference between the market and your mindset.
- Find out how to turn tough times into opportunities.
- Learn how to return to the basics of the models; change what no longer works.
An Agent’s Guide to Upshifting Your Lead Generation
When the market slows and there are fewer leads, you have to be the one who gets to them first. Focus your lead generation efforts and match your message to the market.
- Understand how to change the messaging, not the medium.
- Learn how to offer what buyers and sellers respond to.
- Discover how to retrain yourself and your team.
An Agent’s Guide to Seller Pricing Strategies
Learn the skills you need to price correctly, handle price reductions, and get your listing sold!
- Understand the power of being “IN” the market.
- Discover strategies to get the right price.
- Learn how to manage your listings in a shifting market.
An Agent’s Guide to Seller Staging Strategies
Learn how to stage your listings so they stand out from the competition.
- Understand the importance of condition and staging.
- Discover how to explain the value of staging to sellers.
- Find out how to do it yourself or hire to get it done.
An Agent’s Guide to Lead Capture and Conversion
Leads are precious, don't let them slip away. Learn proven techniques to get to the right table.
- Learn how to treat every lead as gold.
- Discover how to increase your conversion rate through better scripts and dialogues.
- Understand how to reinsert yourself in conversion process—don’t delegate!
An Agent’s Guide to Internet Lead Capture and Conversion
Catch the right people in your web by maximizing your Internet skills.
- Avoid running an Internet information desk and learn to present offers that generate responses.
- Understand how to filter and capture contact information through registration.
- Develop systems to respond to leads immediately.
An Agent’s Guide to Creating Urgency to Buy
They call it a Buyers’ Market, not a Waiters’ Market, yet when the market slows, buyers lose urgency to take action. Help them move forward toward a purchase decision.
- Become the market expert.
- Discover the power of a best-buy list.
- Learn how to become more effective at getting buyers to seize their opportunities.
An Agent’s Guide to Bulletproofing Transactions
Know the pitfalls to avoid and how to resolve issues so your transactions will close successfully.
- Learn how to be proactive to address problems before they come up.
- Develop strategies to deal with inspection, appraisal and funding issues.
- Develop strong negotiation skills for the contract to close process.
An Agent’s Guide to Expense Management
When sales drop, you must be prepared to do more with less. Learn to “re-margin” your business so you know what to spend and what to cut.
- Examine your expenses and find your profit margin.
- Make strategic cuts in spending.
- Maximize the resources that will cost you little or nothing.
An Agent’s Guide to Effective People Leverage
In a shifting market, everyone on your team must be more effective. Leverage is the name of the game.
- Learn to effectively leverage your network, subcontractors, and employed staff
- Make sure you have the right people working for you.
- Understand how to train your people and hold them accountable.
An Agent’s Guide to Short Sales, Foreclosures, and REOs
Learn how to master the market of the moment. Increasing numbers of foreclosures create increasing needs for real estate professionals who know how to work short sales, foreclosures, and REOs. Learn how to meet these needs and grow you business!
- Learn how to effectively save homeowners from foreclosure (short sales).
- Identify opportunities to work with investors when the property is auctioned (foreclosure).
- Learn how to become the lender’s agent of choice after foreclosure (Real Estate Owned-REO).
Your First Home helps get first time buyers off the fence, and into their new homes
Your First Home, the first book in the Keller Williams Realty Guide Series, is a lead generation, business-building tool that puts you, the agent, at the center of the real estate transaction.
The exclusive, hardcover edition makes a great gift for potential clients who are looking to make the leap to home ownership, and positions you as the expert who can help them.
Click here to read a 2nd excerpt from the book, which includes, "The Four Fundamental Principles of the Real Estate Buying Process" and "The Eight Steps to Buying Your First Home."
Pre-order your copies and save!
Save more than 40 percent off the cover price when you pre-order a single copy! Click here to preorder a single copy.*
Save more than 50 percent off the cover price when you pre-order a case of 10 for $100. Click here to pre-order a case of 10.*
*Credit cards will be charged upon shipment.
Fact: The average real estate agent, with two years experience, makes $12,850 a year.
How can you be better than average?
If you want to increase your income and your productivity, you won’t want to miss the free telephone coaching sessions MAPS has scheduled in January.
These sessions help you become more productive and profitable.
Pricing to Sell in a Shifting Market |
Mon., Jan. 28 11 a.m. -12 p.m. CST |
Kirk Nace |
|
Scripts and |
Wed., Jan. 30 11 a.m. - 12 p.m. CST |
Mike Kranz |
Sign up for one of these coaching sessions to improve your skills. Each of these sessions is a $99 value, but MAPS is offering them to you for free!
Save time and money in the KW Bookstore at Family Reunion
Coupon and checklist help you speed through the line
This year, you can be the first out the door and back into class when you use these tools from the KW Bookstore!
1. KWU Library Checklist
Click here to download a checklist that will help you figure out what you already have in your market center library before you go to Family Reunion! Just check off the items that you need to add to your library, and bring your checklist with you to Atlanta!
2. No-Wait Ordering
To avoid long lines at the KW Bookstore, fill out an order form (as shown here) and drop it in one of the drop boxes located throughout the area.
3. $5 Coupon for Orders of $25 or more
You can get $5 off all orders of $25 or more, by bringing this coupon to the KW Bookstore – only at Family Reunion.
The coupon discount will automatically be applied to all orders more than $50 placed in a drop box in the KW Bookstore. Limit one coupon per order and one coupon per registered attendee.
2007 Profit Share 1099s will be available online (if you opted in for an online version) or mailed on Jan. 31 
New in 2008, you can sign-up to access your 2007 Profit Share 1099 online via the Keller Williams Realty Intranet (KW.com).
With this new option, you can:
- Have immediate access to your 1099 at any time
- Make corrections to your 1099 quickly and easily
All associates that have not Opted in before Jan. 25 will receive a paper 1099.
You can still opt in to view and make corrections to your 1099 online.
Share how much you care
New items added to 4th Annual Silent Auction at Family Reunion
You could bid on these items…
- Blackberry Model #8310 with accessories
- Gary Keller, Mo Anderson, Mark Willis and Mary Tennant Build-a-Bears
- Magic Johnson Autographed Basketball
- Tickets to: Ellen DeGeneres, Jimmy Kimmel, Jay Leno and American Idol tapings
- Getaway vacations to: Steamboat Springs, Colo.; Savannah, Ga.; Santa Fe, N.M.; Naples, Fla.; and Daytona, Fla.
- Click here to see more items up for bid!
And don’t forget to show up early to the Red Bash to show your spirit and see our first ever LIVE AUCTION, Sunday at 7:30 p.m.
Brand new KW Cares t-shirts and umbrellas
will also be for sale in the Silent Auction room – B-403!
Market Center Leadership Corner 
Team Leaders: Help your associates win:
Get in Gear with Your Sphere!
Get ready for the first challenge of 2008 — Get in Gear with Your Sphere. On Jan. 28, from 9:00 a.m. until 12:00 noon in your time zone (three hours), MAPS is challenging all TLs to get their agents to call their spheres of influence to either get an appointment or get a referral.
A set appointment will generate two points for the market center and a referral will generate one point. The market center with the most points wins! Team leaders can report their results by clicking here.
Winners (1st, 2nd, and 3rd) will be announced in an upcoming edition of THIS WEEK @ kw and certificates will be given at Family Reunion. Who will live up to the challenge and be the number 1 market center?
Remember, you and your associates have just one day, Jan. 28, to Get in Gear with Your Sphere!
You could become your market center’s ProManage/Top Producer® expert
Does your market center need an in-house specialist to answer ProManage/Top Producer questions? Now you can be the one your colleagues turn to for answers.
Don’t miss your chance to sharpen your market center’s effectiveness.
Register today for Certified ProManage Instructor Training: April 7–9.
The three-day Certified ProManage Instructor Training (CPIT), based on the popular training guide and KWConnect course, Your Business Is Your Database: A Guide to Contact Management, gives you the training and resources you need to teach live training courses and hands-on computing workshops to other agents.
Comments or questions for THIS WEEK @ kw? We want to hear from you!
Contact us at marketing@kw.com.
