TOP STORY: Keller Williams Offices shine on Industry Surveys
RISMedia Power Broker Report and Survey
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Every year, RISMedia and REAL Trends release two of the real estate’s most comprehensive surveys: the RISMedia Power Broker Report and the REAL Trends 500. Both surveys rank the largest residential real estate brokerages in the U.S. based on both transaction sides and sales-dollar volume, and these reports are frequently used as referral tools and are referenced by thousands. This year, Keller Williams stormed onto the lists with a very strong showing.
KW offices dominated the Power Broker Report – with more offices listed in their top 700 list than any other franchise brand. The survey also named Keller Williams Realty as the industry leader in terms of number of agent teams. And, 102 KW offices were listed in the Companies to Watch section – making up 55% of the total list!
As for the Real Trends 500, which lists the top 500 brokerages in the nation, Keller Williams Realty had the second highest amount of offices listed both transaction sides and sales volume, among the top franchise brands.
Even further proof that it's always a great day at Keller Williams!
To find out more about these lists, visit RISMedia’s Website or REAL Trends’ site.
Your future is among the stars
The Rising Stars! Fast Track program shows you the way to success
Designed to complement CAMP 4:4:3, this powerful group coaching program reinforces the mindset, skills and discipline that are central to a successful real estate business. On each call, MAPS coaches drill down with specific techniques and tips including mindset, FSBO scripts, expired scripts, buyers, sellers, and database management.
The next Rising Stars program starts on June 6. Click here to register!
Take this program for a test-drive next week as Dianna Kokoszka, VP of the MAPS Institute, hosts a free Rising Stars coaching call listed below.
| MC Financials | Wed., May 21 11 a.m.-12 p.m. CST |
Pat Mancuso | Register Now! |
*Last week's newsletter stated the Rising Stars call was to be hosted by Beth Torrence. Please note: Dianna Kokoszka is hosting this call.
Power Hour: Finding strength in numbers
Success fueled by fun at Greater Columbus market center
Power Hour is in full swing, and the impact is reinvigorating agents and leadership teams throughout North America.
Fueled by a determination to make it fun, the Greater Columbus market center is seeing stellar results. Mic Gordon, says he’s absolutely 
thrilled that his agents are joining in. “I tell them ‘come in, make as many calls as you feel comfortable with, and have a good time!’”
The first round of Power Hours have produced nearly 150 leads and more than 70 appointments! The market center's goal for next week is to have two new participants, make 150 calls, get 30 leads and make 25 appointments. They can do it…and so can you!
Please submit your Power Hour success stories to marketing@kw.com.
OutFront and in your market center
Get your copy now!
Pick up the May/June issue of OutFront from your market center and read about how some of your fellow agents are redefining roles to capture emerging opportunities.
Also in the current issue:
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And don't overlook how powerful a recruiting tool OutFront can be. Order your extra copies at www.kellerwilliamsuniversity.com.
Mega Camp and Masterminds: more bang, less buck
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Attend both events and save hundreds of dollars!
Looking to find ways to do more with less? Attend both Mega Camp, August 25-27, and Masterminds, August 26-28. One airfare, one hotel room, more business-building ideas than you can even measure!
These back-to-back events are being held across the road from one another to ensure that you optimize your time in Austin.
Attend more and save!
Package pricing is only available through August 4!
And remember to check out America as they put on a rocking concert to start the week, benefiting both KW Cares and One World Theatre.
Masterminds and Mega Camp Packages - Attend more events and SAVE! |
Weekly Leadership Package* - ONLY $698 |
Weekly Agent Package* - ONLY $698 + Tech Masterminds A $500 savings! |
Discounted Packages are only available through August 4 |
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* If you have already registered for August Masterminds, email
events@kw.com to take advantage of special pricing.
Financing Solutions with David Reed
Learn the lingo — Empower yourself with lender language!
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Visit Reed's Website |
Okay, quick: when was that last time you used the words “impound,” “abstract,” “escrow” or “intangible tax?” Not lately? Not ever? You’re not alone, yet in fact these are terms lenders use every day across these United States and Canada. It’s “lender language” and if it sounds like a secret code, you just might be right. But knowing just a few, key terms can empower you when talking to your lender; particularly if you’re just starting the search for a home loan.
Industry jargon, regardless of the industry, is not used so much to confuse the general public as it is to communicate more efficiently with others in the same field. Doctors use certain terms we rarely use, as do engineers and attorneys — even football coaches have their own language. Lenders are no different. By using ‘insider’ lender language, you will put your potential loan officer on notice that you’re in the know.
First and foremost, don’t use the term “loan application” when describing a…er...loan application. Instead, use the terminology lenders use. Instead of “loan application” use “1003” pronounced, “Ten-oh-three.” The 1003 is the name of the official form Fannie Mae assigns the five-page loan application and is what lenders and loan officers call an application.
And instead of saying, “Have you approved my loan yet?” say, “Have you submitted to D.U.?” “D.U.” stands for Desktop Underwriter and is the name of the automated underwriting system that lenders use to electronically obtain a loan approval. Lenders can also use “L.P.” which stands for Loan Prospector, or Freddie Mac’s version of D.U.
Don't we all play this game with our car mechanic? You state the obvious not technical description of the problem, "It's makes a thump-thumping sound when I hit the gas..." and then you try and fool them with the best advice you got at the water cooler, "...I'm thinking it might be the distributor cap...maybe you should start there." The art of the bluff. But unlike your mechanic, your lender won't call your bluff, they'll just appreciate the clarity.
So the next time you talk to a lender don’t say, “Did you get my loan application and do you have a mortgage approval?” but confidently say, “You’ve got our “ten-oh-three’, did you run D.U. yet?” Your loan officer has just been put on notice that you’re a savvy agent.
Written by David Reed, author of Mortgage 101 and Mortgage Confidential. |
KWLS and FrontDoor.com forge partnership
A new alliance gets your listings to even more buyers
KWLS has added FrontDoor.com to its ever-growning list of syndication partners, increasing the exposure of your listings. FrontDoor.com is an online real estate listing service powered by HGTV, the No.1 source for home-related media content.
The site currently offers more than 1.6 million listings of homes for sale and partners with top real estate brokerages throughout the U.S. In addition to providing users with the latest residential for sale property listings, FrontDoor.com houses expert HGTV home advice and videos along with original Web series and a comprehensive library of engaging, interactive tools, guides and information.
In addition to FrontDoor.com, your KWLS listings are also searchable on Trulia, Google, AOL, Cyberhomes, Zillow and more. Distributing your listings on these search engine powerhouses fits in with our overall strategy to drive quality traffic to your listings — and sending you all of the leads.
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Educational grants now available through KW Cares
KW Cares is offering grants for higher education for children of Keller Williams associates whose families are experiencing extreme hardship due to medical or other major emergencies.
Visit www.kwcares.org for more information or to apply.
Last chance for Distressed Property designation
Address the realities of today's market!
85 percent of home owners who are experiencing financial distress who say that their first contact will be with a
licensed agent.
The Certified Distressed Property Expert (CDPE) Fast Track course and designation enable you to understand and serve financially distressed clients who may be facing foreclosure.
By earning your designation, you will:
- Grow your business and expand your market share in a buyer’s market.
- Be recognized as a market leader who is prepared for economic change.
- Learn strategies to step in as the distressed market leader in your area.
- And more...
Click here to register now! The course begins tomorrow, Tuesday, May 20.
Spotlight on: 10 economically sound cities
A recent article on REALTOR.org brought attention to the top 10 cities in the United States that Forbes calls "practically recession proof."
Here are numbers ten to six:
10) Dallas-Fort Worth
9) Charlotte
8) Seattle
7) Houston
6) Salt Lake City
Click here to read the rest of the article on REALTOR.org and discover if your city made it into the top five!
Market Center Leadership Corner
Walking the walk
The power of Masterminds
According to Patricia Long from the Upper Marlboro (Md.) market center, "[The April Team Leader Masterminds session] was absolutely the BEST Mastermind I have attended. I've talked the talk of lead generation to my agents but haven't walked the walk myself. With the skills I've learned from this Mastermind, I will not only talk lead generation but will walk it and lead by example."
Register today and don't pass up on the opportunity to attend both Masterminds and Mega Camp in August for one low price; only available through August 4:
Weekly Leadership Package - ONLY $698 + Leadership Masterminds |
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ProManage automates your invitations to Breakthrough to Mastery courses!
The Breakthrough to Mastery instructor guide is now available for teaching the Breakthrough to Mastery series to your market center. Click here for this valuable resource.
In addition to the instructor guide, download the free instructor PowerPoints.
But how will you let your agents know about your classes?
Breakthrough to Mastery course invitations are now downloadable from your Market Center Edition of ProManage.
Need more copies? Click here to purchase the Breakthrough to Mastery guides.
KWU Pathway to Mastery announced
Designed to reward market center leadership teams on results, the new Pathway to Mastery awards belts based on the agent growth and profitability of your market center.
See below for achievement levels:
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| Your market center is established and growing! | 100 Agents OR AND Break even in Owner Profit before tax (Sustained for at least 12 months) |
125 Agents OR 6 gross recruits/mo. AND $150,000 in Owner Profit before tax (Sustained for at least 12 months) |
300 Agents OR 16 gross recruits/mo. OR $400,000 in Owner Profit before tax (Sustained for at least 12 months) |
For each new Pathway, and every role (Operating Principal, Team Leader and Market Center Administrator) you will find specifically designed and recommended training and coaching resources. Click here to learn more.
Power Hour Facilitators Guide now available!
With the new Power Hour Facilitators Guide, lead your team to their phones and get them focused on purposeful lead generation and prospecting.
Click here to download this great new tool and get your team phoning!
I do, do you?
Comments or questions for THIS WEEK@kw? We want to hear from you!
Contact us at marketing@kw.com.
