TOP STORY: KWLS and Trulia Voices establish you as the real estate expert in your area
Showcase your expertise to serious buyers and sellers
If you have your listings in the Keller Williams Listing System, KWLS, generating more leads in today’s market just got a little easier.
Because of our partnership with Trulia.com, when you enter your listings into the KWLS, those listings are automatically fed into the powerful search engine’s database. This gives you immediate nation-wide, online exposure and access to Trulia.com’s latest lead generating tool — Trulia Voices.
Trulia Voices is a question and answer forum that allows anyone to ask a question about a particular neighborhood or zip code and get an answer.
Typical consumer questions of all sorts can be posted. Perhaps someone is moving from Boston to Dallas and wants to know if it is a good time to buy, or where the best schools are. By answering questions in the forum, you connect to Trulia’s vast audience of potential home buyers and sellers, establish yourself as an expert and generate free leads.
5 simple steps get more leads today!
1. Get your listings in the KWLS!
By entering your listings into the KWLS you give your listings free online marketing. The listing is sent Trulia (and several other power house search engines including Google Base and Cyberhomes) with a link back to your Website. That means only YOU get the lead for your listing.
2. Create your “My Trulia” profile
By creating your profile, potential clients get to know you. Add your picture! It establishes trust and increases the chance a potential client will turn to you for answers to their questions.
3. Share your expertise
Respond to buyer’s and seller’s specific questions about neighborhoods, schools or the market in your area. You’ll build your reputation and generate more leads.
4. Sign up for email alerts
Buyers want answers and they want them fast! Be the first one to answer questions about your city and neighborhood. You’ll establish yourself as the area expert in no time.
5. Get named to the Top Voices Leader board
Answer the most questions with the best answers and you’ll be named to Trulia’s Top Voices Leaders board. This further enhances your credibility and exposure. The result? You guessed it — even more leads.
Trulia.com refers more than two million buyer visits to external listing sites each month and 70 percent of Trulia users surveyed indicated that they were looking to buy a home in the next 12 months. 60 percent of all users are unrepresented by a real estate agent [as reported in Realty Times, July 2007]. That's more than a million potential clients out there waiting for YOU to contact them.
Still don’t have your listings in the KWLS? Click here to get started.
Now click here to create your Trulia profile and start taking advantage of Trulia Voices.
Mega Agent Camp and Mega Tech Camp agendas announced!
What are you going to do this fall to change your business?
Join us at Mega Camp to find out!
Monday and Tuesday you’ll learn how to thrive in a buyers market.
Gary Keller and Dave Jenks will address the following topics:
- The Lead Generation Mindset and Strategy of an Opportunity Warrior in a Down Market
- How to Find Motivated Sellers and Get Their Homes Sold
- How to Find Motivated Buyers and Getting Them to Buy
- How to Keep Transactions Together from Contract to Close
Wednesday kicks-off our second annual Mega Technology Camp, led by KW Chief Technology Officer, David Therrien.
The content includes a focus on the 3 L’s (Leads, Listings, Leverage), and you will walk away with the knowledge to:
- Create IDX niche searches on your site
- Setup and use blogs
- Create RSS feeds on your site
- Create and post Videos on your site and send through email
- Create and implement a lead conversion system
You’ll also hear how top agents:
- Market their sites and their listings online and offline
- Follow-up and convert online leads
- Hire and work with a lead coordinator to convert their leads
You can attend both for only $249.
Register today and don’t forget that our hotel discounts end July 27.
Looking to increase your referral network?
KWU course shows you how to generate leads through optimal customer service
According to the National Association of REALTORS®, among all buyers, more than 40 percent reported that they chose their agents based on a referral.
The ultimate measure of your performance is whether or not your buyer would use you again or recommend you to others. If you’re able to deliver remarkable customer value, your satisfied clients will tell everyone they know what great care you took of them — and that means more business for you.
KWU’s Delivering Customer Value teaches to articulate your unique value proposition to potential clients and to strategically position yourself through your pricing strategy.
Give your clients what they want and ensure they refer you to their family and friends. Order Delivering Customer Value today! Student kits only $20!
For more information on KWU’s products and services, visit www.kellerwilliamsuniveristy.com.
Our Best Flipping Seminar Ever kicks-off this month
FLIP brings you new ways to make money in a changing market
Have you been waiting to get into the game of home flipping?
Our Best Flipping Seminar Ever, brought to you by Millionaire Systems, walks you through the first two steps you need to get off the investment sidelines and into the house flipping game.
Based on the New York Times best seller FLIP: How to Find, Fix and Sell Houses for Profit, you will leave this one-day, interactive seminar with the knowledge to:
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Target houses with real profit potential,
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Separate suspects from prospects and make smart offers, and
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Determine what improvements are your best investments.
Scheduled tour dates:
July 27 - Houston, Texas
Sept. 20 - Seattle, Wash.
Oct 10. - Toronto, Canada
Oct 18. - Lakeland, Fla.
For more information or to register for a seminar near you, visit www.millionairesystems.com
Specials from KW Approved Vendors
Jack Pratt Signs
Our digital suite can help you generate more listings by presenting you in a professional, memorable and unique way.
Take advantage of this limited offer by getting 10 percent off your first purchase through the month of July.
For more information and to take advantage of our special, visit www.jackpratt.com/kw/promotion
Important information about Lanier
Lanier Worldwide, a long standing Keller Williams Approved Vendor, is now known as Ricoh Americas Corporation.
Though the corporate structure and name has changed, the commitment to provide the highest quality products and services continues.
If you have questions, please feel free to contact your Keller Williams Corporate Account Manager, Fred Vobornik at 1-800-332-7882 ext 312.
For questions on the KW Approved Vendor program, contact us at approvedvendor@kw.com.
Comments or questions for THIS WEEK @ kw ? We want to hear from you!
Contact us at marketing@kw.com.
