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Robert Serena , SFR & CDPE

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Robert  Serena

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My Bio

Robert Serena, a licensed Realtor since 1986, and "New Home Consultant" & " Certified Short Sale & Foreclosure" Specialist for The Serena Group of Keller Williams Realty of Manatee, heads up a busy team of 7 full time, licensed agents.

Prior to joining Keller Williams Realty in 2004, and joining wife, Betty and daughter, Gina in forming The Serena Group, Robert was an onsite Sales Consultant with US Homes (Lennar) for 11 years. Robert enjoyed the distinction of being a member of the Executive Sales Council for US Homes, their top sales award, for 6 of the 11 years spent with the company. Robert's extensive experience with new construction and wealth of knowledge of the industry is an asset to anyone planning to purchase a new home.

Robert is also an experienced REO and Short Sale professional, holding both the CDPE (Certified Distressed Property Expert) and the SFR (Short Sales & Foreclosure Resource) REALTOR designations, as well as various other REO certifications and being an active member of 5 Star REO Force, along with membership in several other REO organizations.

Robert hails from the south side of Chicago, Illinois, and attended Chicago City College. He joined the US Marine Corp in 1965 and was a member of the 3rd Battalion/3rd Marines until 1969, during which time he did a tour of duty in Vietnam from 1966 - 1967. From 1969 - 1993 he worked in the construction industry as a Roofing Contractor & Sales Consultant, first in Chicago from 1969 - 1978 and continued in that profession when he made his move to Florida until 1993.

THE SERENA GROUP team employs strong marketing & lead generation techniques to sell our clients' homes in the quickest time possible with the least amount of hassle, and to also generate both buyer & seller leads utilizing print advertising, direct mail, email marketing, social media, and web & internet tools. Take a minute and 'Google' : 'The Serena Group Bradenton' and you'll understand why choosing our team to list and sell or to purchase a home is a sound decision!

Res.Net REO
Five Star REO

My Specialties

Foreclosure, bank owned-homes-properties,Golf course - homes- properties, New construction- homes-properties, East Manatee County - homes-properties

My Designations


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